Our Vision – We are the Heart & Soul of all Beverage experiences for consumers across the MENAT region through exceptional Innovations & Service delivered by our People.

IBS brings to the consumers in GCC “ICEE”, The World’s no 1 Frozen Sparkling Beverage. Born in California in the year 1967, ICEE brings an exciting mix of colors & flavors with over a 100 options for consumers. Dispensed through the most contemporary IOT enabled technological solution, the machines have a built in video door and the Bev Track system which, allows for remote management of consumer marketing promotions & supports sales tracking.

Adding to the excitement is the "Just Chill" dispensing platform which, brings versatility to all operators enabling them to offer consumers a range of concepts from Nitro Coffee to Mocktails & Lemonades. Powered by a youthful team focused on service & customer delight, the beverage experts in IBS create the most innovative concepts for operators.

A great fit for F&B operators the dispensing system generates up to 1100 servings without any changeover with ease of post installation operations. ICEE & Just Chill are already available for consumers in UAE in Cinemas, Amusement parks, Waterparks, Hotels, Resorts, QSR’s & Coffee Chains & very soon coming to operators & consumers in other countries in the region.

With a state of the art Experience center in Dubai along with R&D & Manufacturing capabilities across the region, IBS is here to create a big difference to the beverage landscape in the region by providing bespoke innovations with speed and efficiency for both liquid & powder solutions. The journey has just started…