From consumer insight to brand leadership
The sizable Asian population in the Middle East had long felt the need for ‘chakki fresh’ flour (stone ground) – which reminds them of their homeland. IFFCO was quick to tap into this insight and answered with Al Baker Chakki Fresh Atta.
Freshly milled, Al Baker retains the wholesome goodness of wheat while delivering the flavour, softness and the same homely taste to the chapathis. The brand has been the category leader ever since its launch.