IFFCO’s mandate is to provide quality, healthy products for customers to enjoy as part of their balanced diet and wellness-driven lifestyle. The Group’s nutrition strategy removes or reduces ingredients that consumers are concerned about, while fortifying products with health-enhancing formulations.
Product development teams are constantly reformulating products to lower or remove trans fat, eliminate artificial colours and flavours, and minimise saturated fat, salt and sugar. All ingredient information is clearly communicated on the packaging through nutrition panels and simple icons for easy understanding of consumers.
Lower fat means better health
With more and more consumers opting for healthy food habits, IFFCO regularly introduces reduced fat and low cholesterol food products. Examples: Digestive Light, Light Mayonnaise.
Health in, health out
Only healthy, natural ingredients of the highest quality are handpicked so that the result is a range of health-enhancing products. These include whole grains, oats, cereals, fruits, nuts and butter. Examples: Digestive Oat Meal, Nutty Bite Cashew, Nutty Bite Pistachio Almond, Ice Cream, Hazel Nut.
First to eliminate trans fat
IFFCO took the lead in removing trans fat – unsaturated fat that’s a needless health hazard causing a range of fatal, life-threatening conditions. The Group removed partially hydrogenated vegetable oils from its formulations back in 2007, and has been phasing it out since then. Examples: Potato Chips, Bugles, All Biscuits.
Saying No to everything artificial
Health-conscious consumers are avoiding artificial colours, flavours and preservatives, as these are hazardous. Product development teams at IFFCO are continuously working on replacing these ingredients with natural and healthy substitutes. The Group is committed to phase out all artificial additives and develop products that complement the healthy lifestyles of consumers. Examples: Ketchup, Dairy, Biscuits, Snacks, Bugles, Ice Cream.
Salt and sugar – less is more
Reduced daily intakes are recommended for both salt and sugar to pursue a healthy lifestyle. The Food Standard Agency targets the salt consumption at 6g a day – keeping this mind, IFFCO product teams are exploring alternative and healthy sources of salty taste without the attendant health risks. In case of sugar, too, the Group has developed a range of sugar-free products for the health-conscious consumer. The sugar reduction is a scientific process, achieved in collaboration with Splenda. All information is labeled and displayed for the consumers’ benefit.
Allergen warnings where applicable
Allergies can get serious – a reaction like Anaphylaxis is rapid and fatal, and can even cause death. Since most products include common food allergens like milk, eggs, peanuts, cashew, walnuts, fish and wheat, a clear allergen declaration is given on the product packaging for consumer protection.
Fortifications with vitamins and minerals
To help consumers get additional nutrition, extra vitamins and minerals are used to fortify the food products. Detailed information is displayed on the packaging for consumers to make better, informed choices.
Sensitive towards vegetarians
All packs are differentiated with green and red dots – to help vegetarians choose the right products.
IFFCO – committed to your health
The IFFCO Group understands that changing lifestyles are impacting the health of consumers and is taking every step possible to help protect it. Most of the products from the Group now factor in the health angle – from quality sourcing, using natural ingredients, employing the right technology, packaging for retaining freshness, and reaching the products to consumers in less time.
The key to health is having nutritious, low-fat food and getting enough exercise. Almost any food you eat can be health-oriented. Here are a few simple steps to take:
Green power: Have salads as often as you can. Use fresh, low-calorie salad dressings.
Whole wheat for wholesomeness: Offers low fat, low calorie options in bread.
Quality chicken: Insist on fresh, tender and healthy chicken.
Grill your meat: Or pressure cook it. Always use olive oil, adding herbs.
Eat fresh fruit: Helps to detox you and balance the other foods you have.
Drink more water: Avoid carbonated drinks. Go natural, have water through the day.