Under the theme of “Adding value with sustainable products & services. Every day. Everywhere”, the IFFCO Group took part at the Gulfood 2021 Exhibition, from the 21st to 25th of Feb 2021. Through the exhibition, we received the chance to connect with hundreds of visitors, reinforce IFFCO’s relationship with existing customers and introduce our new brands and products to new markets in a safe environment, following the best health and safety guidelines. 

From interactive touch screens and product displays to spectacular Chevron structure, IFFCO has been recognised as the “Best Stand” at Gulfood 2021 Exhibition. 

Our approach to the design was keeping the concept simple and inviting, bringing visitors into a central space under the roof of the IFFCO Chevron structure, purposely designed to have an open view from every point on the stand. The structure had eight Lightboxes to present IFFCO Business Units and four Screens to feature IFFCO Commercials and movies. 

The stand of nearly 500 M2 in size, incorporated Allana Meat and Fruits, London Dairy Café, IFFCO Beauty, Impulse Foods, Oils and Fats, Agri Business, IFFCO Beverage, IFFCO Condiments and Seasonings. It featured a new space for IFFCO Out Of Home, a new launch that made the area stand out.

Gulfood 2021 marked the most successful return for food businesses worldwide as the only live, in-person food & beverage-sourcing event of the year as business thrived across the show floor, hundreds of exhibitors from 85 countries met up with buyers and attendees from 156 countries. All, in the safest face-to-face business space.

Gulfood show has always provided IFFCO with an excellent platform for bringing in new opportunities and striking business deals to grow even bigger.

Here is a short recap movie of some wow moments taken during the show!