We are glad to announce that Guardex brand won the “Best Marketing Campaign of the Year for Finished Product” at the Beauty World Middle East Exhibition.

Reflecting the impressive evolution of beauty, the awards continue to reward companies, products and individuals for their excellence, outstanding performance, vision and achievements across the industry and region. Of the 190 entries received this year, a shortlist of 57 finalists emerged to contest amongst 13 categories at this exciting event.

The category rewards an effective, innovative and engaging marketing campaign in the Middle East region. The judges highlighted creativity, message consistency and planned strategy to select the winners.

The 25th edition of Beautyworld Middle East hosted exhibitors from 52 countries and 17 dedicated country pavilions, making it the first truly international beauty event of the year to take place live and in-person in Dubai, UAE.