The main market for IFFCO Italia is Romania, for its tradition with a large usage of Hulalà whipping creams but especially Gran Cucina’s ones.

The 1st of November stated a National consumer promotion that offers a reward to the customers who buy an IFFCO cream and record the purchase in a dedicated landing page: https://www.iffco.it/ro/campanie-craciun-2021

The activity has a wide resonance thanks to the usage of Patrizia Paglieri, Romanian Masterchef’s judge, and the diffusion of two commercials on the Romanian tv.

Moreover, the customers can find all the information about the promo even in POS thanks to all the merchandising materials, creating more visibility.

After the end of this promotion (9th of January), there will be a lottery where we offer some exciting rewards!