NOOR breaks World Record on Saudi National Day
September 24, 2019
On the occasion of the 89th Saudi National Day, Noor created history by breaking a new Guinness World Record “world’s largest Saudi National Flag with food boxes” cooked with Noor Sunflower Oil.
This year, the exceptional celebrations of the Saudi National Day on September 23rd was inspired by a famous Saudi say mentioned by the Crown Prince Mohammed bin Salman: “Saudis’ determination is like that of the Tuwaiq mountain”- which was that was Noor the number one selling sunflower oil in the Middle East- was determined to create a special event and mark its proud participation in the National Day celebrations. For the occasion, Noor teamed up with Guinness World Record to create the world’s largest Saudi Flag. The flag was created with the best of Saudi culinary creations made by Saudi women. The idea stood out for its novelty and inspirational purpose. The brand invited Saudi women to express their pride for their nation by pledging support to the event and by submitting their food creations to be part of this historic initiative.
The campaign received enthusiastic responses with about 44,000 Saudi women wholeheartedly pledging their support on clubnoor.com/infinite pride and contributing around 89 of their most delicious food creations using Noor to express their pride for the nation. The best of their creations made it to the Guinness World Record for making the world’s largest Saudi National Flag with food boxes. At the end of the event, the food boxes were distributed among those in need across the city through Saudi Food Bank.