Reaching products to consumers efficiently

Integration is important to realise the IFFCO vision of becoming MENA’s leading FMCG entity. That’s where the Group’s own distribution networks come in. Its extensive product range is distributed through strategically located warehouses and modern transportation fleets in the region. IFFCO has its own dedicated distribution companies and networks in Oman, Kuwait, Saudi Arabia and Tunisia.

The Group achieves operating efficiencies and high service levels through cutting-edge technologies like hand held terminals for its on-ground personnel. The sales and distribution network helps the Group achieve self-sufficiency, shelf supremacy, ready availability, increased market penetration, brand activation and enhanced service standards across levels.