Savannah: Egypt’s most chosen brand in the Personal Care Category
July 13, 2021
We are proud to announce that Savannah is Egypt’s most popular personal care brand, thanks to its 26-year history, dedication, and quality-over-quantity approach!
Savannah will launch its two new lines, Glow and Moments, in Egypt soon, and will continue transforming bath and body rituals in Egypt and other key markets.
Savannah continues to be recognized as the market leader in the personal care category in Egypt.
There is a decision point in every FMCG purchase, in which the shopper decides to buy one brand instead of another. The Brand Footprint ranking reveals which brands are winning at that moment of truth, using the Consumer Reach Points measure. This measures a brand’s strength in terms of the number of times brands are chosen by shoppers.
Kantar has been conducting Brand Footprint research in 5 continents, 54 markets, covering 73% of the population with 23,500 brands worldwide.