Interview with CNN Business Arabic
IFFCO’s plant-based foods are uniquely tailored to meet the region’s specific demand for sustainable foods. The company blends cutting-edge food research and technology with local cuisine and deep-rooted traditions, resulting in products that resonate with Middle Eastern tastes. IFFCO”s Plant-based venture, Thryve, operates a plant-based meat factory in Dubai Industrial City, producing items like meat-free koftas and shish tawook. This approach distinguishes IFFCO from other plant-based producers and underscores the company’s commitment to providing culturally relevant, sustainable options.