Dubai, UAE – 18 September – IFFCO Group’s THRYVE™ is thrilled to announce its participation in the Gulfood Green Natural Food Expo, taking place from 24-26 September 2024 at the Dubai World Trade Centre. We are excited to showcase our latest product innovations including our 100% plant-based food solution “THRYVE” as well as contribute to the dialogue on sustainable food solutions.
Located in Dubai Industrial City, a Tecom Group initiative, THRYVE™, IFFCO’s Plant-Based Venture is the first 100% plant-based manufacturer in the Middle East, specialising in sustainable meat alternatives, with a range of plant-based beef and chicken products, including Western and Local portfolio.
Event Details:
Dates: 24-26 September 2024
Venue: Dubai World Trade Centre
Stand: Between Za’abeel Hall 3 & Hall 1, Stand ZL-C2
Join us for an insightful discussion with our Head of Sustainability, Dina Epifanova, along with industry experts who will be sharing insights on the future of sustainable and plant-based food.
Panel Session: Future of Plant-Based Foods and Alternative Proteins
Date: 26 September 2024
Time: 12:50 – 13:30
Venue: Za’abeel Hall 3
Be sure to visit our stand to savour Chef John’s Exclusive Menu, where each dish showcases the versatility of our products and embodies a flexitarian approach to healthy, enjoyable eating. Chef John will be using our delicious, healthy and sustainable plant-based meat “THRYVE”, which is carefully crafted with Middle Eastern flavours to meet the local taste.
Innovative demonstrations include:
24th September: Shish Tawook Plant-Based Chicken with Saffron Flatbread, Hummus, Roasted Cauliflower, Pickled Onion, Toasted Chickpea, and Roasted Onion Skin Dusting.
25th September: Firecracker Glazed Plant-Based Meatballs with Cauliflower Rice, Crispy Onions, Pomegranate, and Mint.
26th September: Plant-Based Chicken Schnitzel with Spaghetti Milanese, Parmesan Cheese, Snipped Chives, and Charred Lemon.
We look forward to seeing you at Gulfood Green, where we’ll share insights on the future of plant-based foods and showcase how IFFCO is driving positive change in the food industry.
-ENDS-
For more information, please visit:
Iffco.com | Facebook | X | Instagram | LinkedIn | YouTube | TikTok
About IFFCO Group:
Established in 1975, IFFCO is a multinational group headquartered in the UAE. Its leading FMCG brands, including London Dairy, Tiffany, Noor, Rahma, Al Baker, Hayat and Savannah, and a portfolio of industry solutions and services enrich the lives of millions of consumers and customers globally. The company has 95 operations in 50 Countries, supported by around 15,000 employees, and its 80+ brands are available in over 100 countries.
For media enquiries, please contact:
Rana Abu Atta
Head of Corporate Communications
raatta@iffco.com
Sana Yamlikha
Associate Manager – Corporate Communications
syamlikha@iffco.com