Khaleej Times: A New Appetite: How Emerging Trends Are Reshaping F&B in The UAE
The GCC F&B landscape is both fiercely competitive and highly collaborative. Mohamad Itani, CEO – Oils & Fats (GCC & Levant), IFFCO Group, highlights Dubai’s strategic position: “Compared to other regional markets, the GCC boasts world-class infrastructure, diverse consumer bases, and a strong openness to international culinary trends. Dubai, in particular, fosters both competition and collaboration on an international scale,”
According to Pinar Nazli Celikel, Business Development Head at THRYVE, IFFCO Group, today’s consumers are value-driven and environmentally conscious: “They are conscientious about the environmental impact of their choices, with about 65 per cent looking for products that will help them live more sustainable lives. They are also actively seeking healthier, functional food options: high-protein, low-fat, low-sugar, plant-based, and fortified with essential nutrients,”