WAM: Global Company Executives at Gulfood: Technology and AI are the Way to Achieve Sustainability
Mohamad Itani, CEO of the GCC and Levant countries at IFFCO Group, said that the introduction of technology contributes to meeting needs and enhancing the efficiency of manufacturing operations in the sector, enabling and developing the industry to meet the needs of both manufacturers and consumers. He pointed out that new technologies can play a fundamental role in all stages of the manufacturing process, starting from studies and research that identify market needs, through the manufacturing process itself, and reaching the stages of market access, distribution, and supply chain enablement.