WAM: Gulfood Participants: The UAE is a Key Gateway to Regional Markets
Muhammad Hassan Siddiqui, General Manager, IFFCO Beauty, emphasised the importance of the UAE market for the company, given the rapid growth of the food and beverage sector. He highlighted the company’s commitment to sustainable initiatives such as “THRYVE” for plant-based meat production and the carbon-neutral olive oil “Rahma”. He noted that current consumer trends are increasingly leaning towards healthier products, with a preference for low-carbohydrate, low-sugar, and low-sodium options—an approach that has driven IFFCO’s product diversification, from oils and fats to fresh foods.